March 20, 2019

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NoMad: A Rapidly Evolving Neighborhood With a Storied Past

NoMad: A Rapidly Evolving Neighborhood With a Storied Past
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At least four new high-rise hotels are under construction, including one from AC Hotels by Marriott, at 842 Sixth Avenue; one from Virgin Hotels, at 1225 Broadway; a Ritz-Carlton, at 1185 Broadway; and one at 250 Fifth Avenue from a new chain called Flaneur Hospitality, combining a renovated historic building with a 23-story addition.

39 EAST 29TH STREET, NO. 17A | A 1,695-square-foot condominium with three bedrooms and three bathrooms, in a doorman building with a fitness center, a garage and a roof terrace, listed for $2.995 million. 646-603-6868CreditEmon Hassan for The New York Times

On the residential side, a different kind of old-new combination recently opened: Known as 88 & 90 Lex, it combines a restored prewar exterior (88 Lexington) with a modern, postwar one (90 Lexington) to create a single condominium. Other condominiums in the works or just opened include Rose Hill, a 45-story building at 30 East 29th Street; the 24-story NOMA, at 50 West 30th Street; and a 55-story building at 277 Fifth Avenue.

In early January, there were 79 homes listed for sale on StreetEasy, ranging from a first-floor studio in a Madison Avenue co-op for $475,000 to a 20-room penthouse in a Fifth Avenue condo for $62.8 million. The median asking price for a one-bedroom was nearly $1.5 million.

45 EAST 25TH STREET, NO. 25B | A 1,100-square-foot condominium with two bedrooms, two bathrooms and two balconies overlooking Madison Square Park, in a building with a gym and an outdoor courtyard, listed for $2 million. 212-418-2003CreditEmon Hassan for The New York Times

But prices have been dropping here, as elsewhere in the city, said Mr. Zwickel of CORE: “There are some solid deals out there.”

The 83 rentals available included a studio on East 30th Street for $2,175 a month and a duplex penthouse in a Broadway condo for $16,500 a month. The median asking price for a one-bedroom rental was $4,615 a month.

Hip as NoMad is becoming, it resonates with echoes of its past.

West 28th Street between Fifth and Sixth Avenues was once known as Tin Pan Alley, where songs like “Take Me Out to the Ball Game” and “Give My Regards to Broadway” were published as sheet music. There is not much left of the music business there, apart from a commemorative sidewalk plaque, but a group is trying to get landmark status for the remaining historic buildings.

241 FIFTH AVENUE, NO. 9A | A 566-square-foot condominium with one bedroom and one bathroom, in a doorman building with a rooftop terrace and a fitness center, listed for $1.275 million. 347-385-2699CreditEmon Hassan for The New York Times

The venerable Rizzoli Bookstore, which resided for many years on West 57th Street, moved into the Gilded Age St. James Building, at 1133 Broadway, in 2015, creating an elegant interior to match the handsome facade. That building and several others in the neighborhood belong to Kew Management, headed by Leslie Spira Lopez, who lives in NoMad and heads the nonprofit NoMad Alliance, which she said works to shape the community’s identity.



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