He posted the names of her top advertisers on Twitter and urged his nearly 700,000 followers to call those companies. Several companies, including Hulu, Nutrish, Nestlé and TripAdvisor, have yanked their advertisements from Ms. Ingraham’s show.
“The decision of an adult to personally criticize a high school student who has lost his classmates in an unspeakable tragedy is not consistent with our values,” Wayfair, an online retailer of home goods, said in a statement. The company said it supported “open dialogue and debate.”
Consumers have increasingly used social media to demand that advertisers respond to controversies, particularly those involving Fox News hosts.
Last year, more than 50 brands pulled ads from “The O’Reilly Factor” after The New York Times reported on settlements that the show’s host, Bill O’Reilly, had made with women who accused him of sexual harassment or other inappropriate behavior, which contributed to his ouster.
On Thursday, Ms. Ingraham apologized to Mr. Hogg, saying he should be proud of his grade point average.
“On reflection, in the spirit of Holy Week, I apologize for any upset or hurt my tweet caused him or any of the brave victims of Parkland,” Ms. Ingraham wrote on Twitter.
But Mr. Hogg said Ms. Ingraham’s apology did not go far enough and seemed designed only to stop more advertisers from dropping her show.
“I will only accept your apology only if you denounce the way your network has treated my friends and I in this fight,” Mr. Hogg said on Twitter. “It’s time to love thy neighbor, not mudsling at children.”