May 20, 2019

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Vanity Is Not a Deadly Sin. It’s One of Life’s Last Vital Signs.

Vanity Is Not a Deadly Sin. It’s One of Life’s Last Vital Signs.
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Dr. Levine remembered treating a patient, one of his oldest, who had come to him with a faintly perceptible break in her tooth. He suggested a partial denture. “‘That’s for old people,’” he recalled her saying. “Well, what about a bridge?” he asked. Nothing doing, she told him. “‘I want an implant.’”

“But Jean,” he reminded her, “you are 98.” Pounding a fist on the arm of her chair, she retorted, “‘That’s not my fault, now, doctor, is it?’”

Some affluent seniors are seeking the perks available in luxury supportive housing that is cropping up across the country; the entrance fees can be $300,000 or more, and monthly rents range from $6,500 to nearly $20,000. They include Fountaingrove Lodge, a retirement community in Sonoma County, Calif., complete with a spa, a bank, a fitness center and a generously scaled outdoor pool.

Some of the most sumptuous communities are still in development. Atria Senior Living, in a joint venture with the luxury real estate firm Related Companies, plans to own and operate more than $3 billion worth of senior living communities in major urban markets, each offering upscale amenities like salons, gyms and pools.

Canyon Ranch, which two years ago announced its entry into the industry, expects to open multiple facilities around the country that offer a similar menu.

Nearing completion, Inspir, where a one-bedroom apartment rents for $17,000 a month, prides itself on providing the kinds of niceties more commonly found on cruise ships and at luxury resorts.



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