April 23, 2019

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Ikea apologizes for leaving New Zealand off a world map

Ikea apologizes for leaving New Zealand off a world map
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Swedish furniture giant Ikea has apologized for leaving New Zealand off a world map that was being sold at one of its Washington D.C. outlets, the BBC reported.

A Reddit user posted the error on a subreddit called MapsWithoutNZ, which collects all the instances where cartographers inadvertently leave out New Zealand from maps.

Prime Minister Jacinda Ardern appeared in a video last year with comedian Rhys Darby, singer Ed Sheeran and director Peter Jackson for a Tourism NZ campaign #getNZonthemap.

Ikea did not immediately respond to CNBC’s request for comment.

But the company apologized for the error, according to the BBC.

“Ikea is responsible for securing correct and compliant motifs on all our products. We can see that the process has failed regarding the product BJÖRKSTA world map — we regret this mistake and apologise. We will take the necessary actions and the product is now being phased out from our stores,” an Ikea spokesperson reportedly told the BBC.

The map was still listed for sale on Ikea’s website on Monday afternoon.

Last year, the Swedish furniture chain announced that it would launch a megastore in Auckland, New Zealand, with 7,000 products and a restaurant but it did not specify a timeline for when it would open, according to reports.

Read the full BBC report about Ikea leaving out New Zealand from a map here.

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