Since CEO Brian Niccol took the reins in March, the company has been focusing its attention on driving digital sales, which made up 12.9 percent of its revenue this quarter. Chipotle plans to continue that strategy in 2019 as it prepares its restaurants to better handle an influx of online orders by investing $90 million in related initiatives.
For example, the company has already installed pick-up shelves to display online orders in 1,000 of its locations so far. By the second half of this year, Chipotle wants them in all of their restaurants. The Mexican-food chain is also on pace to have a second assembly line in all of its kitchens for online orders only by the middle of the year.