You may wonder what was at stake in all of this, what benefits one reaps from Southwest’s A List. There are four: priority boarding, free same-day standby, priority check-in and security lane access, and a 25 percent earning bonus on every ticket purchased.
Because I’m a Global Entry Program member and therefore usually a TSA PreCheck flier, Southwest’s “Fly By” priority lane doesn’t matter to me. But given Southwest’s open-seating policy, priority boarding is important. If you’re A List, the airline automatically checks you in 36 hours before the flight, all but guaranteeing a spot in A, the first boarding group. Otherwise, the ticket-holder needs to check in exactly 24 hours before the flight to get the best boarding position available — or pay an extra $15 for Early Bird check-in.
I know, I know: I’m playing for peanuts, a teeny, tiny bag of honey-roasted peanuts, but I care about priority boarding. There is only one cabin class on Southwest, so one can’t aspire to an upgrade. If I didn’t qualify for A List in 2018, I would have to pay for Early Bird or resign myself to a year in the B or C groups. If I flew 20 flights on Southwest, as I had in 2017, Early Bird fees would add up to $300. A round-trip ticket to Providence, booked three weeks in advance, cost $230.96. That represents a saving of almost $70. The Points Guy blog values Southwest A List benefits at $685, with priority boarding accounting for $250 of that total.
But those are all facts gathered after the fact. I got on that plane to Providence — which left 20 minutes late, cutting into my on-ground, out-of-airport time in Rhode Island — sure of only two things: I would have the 297 points I needed even if the plane had to turn around after takeoff, and I was probably going to have veal Parmesan for lunch.
Why does A list status matter to me? First, modern plane travel is dehumanizing and demoralizing. I am loyal to Southwest because the employees tend to be cheerful, instead of giving off the prison-guard vibe I’ve encountered on some other airlines. It’s also the busiest carrier at the airport 20 minutes from my house, with the most flights in and out.
Finally, I am conflict-averse. I don’t want to scramble for bin space or aisle seats. Boarding early limits testy encounters.
Yet I feel squirmy admitting this. The rigid delineations among tiers in loyalty programs are uncomfortably vivid metaphors for the way we live now, no matter how euphemistic the terms. (I’m “Ruby” on OneWorld flights, which sounds impressive. It’s not.) In the spring of 2015, I flew to New Orleans with my mother, a once avid traveler who had been homebound in the last years of my father’s life. I accompanied her in the regular security line; in the time it took us to clear it, my husband and daughter sailed through the PreCheck line and ate a sit-down lunch. This irked me. No one enjoys a perceived drop in status, no matter how small the stakes. Once you stop taking off your shoes in airports, you want to keep them on.